Product Review: Bud Light Lime

Bud Light Lime, Anheuser-Busch's (InBev?) answer to Miller's Miller Chill is a light beer that "combines the superior drinkability of Bud Light with a splash of 100% lime flavor". I believe it was the Mexicans that put lime in their beer originally to protect said beverage from flies. Although it may have added a nice citron flavoring to the beer I'd like to think it was more to evade flying insects from getting in their bottles. The fad caught on so it seems and many a drunk college student on spring break or perhaps even you (the reader) or I have enjoyed a Corona with a lime or even a lemon wedge lodged in the bottle. Bud Light Lime takes this idea and just mass produces it.

The first sip of Bud Light Lime tastes nothing like the most popular beer in America (Bud Light) for the simple fact that it tastes like pure lime with a splash of Bud Light, but perhaps this is an obvious observation. I did not buy this beer however I tried one at a friends house last evening (you can purchase Bud Light Lime for about $6.99 a six pack at your local grocer) and I have to say I wasn't dissapointed because I wasn't expecting much. Like your Coca-Cola to your Pepsi, your Dorito's to your generic store bought nacho cheese flavored chips there probably isn't much of a difference to Miller's Miller Chill, unless these tiny discrepancies truly bother the consumer. I haven't tried Miller Chill but I like the name more.

Rating: 3.5/10

I have selected this rating based on the taste of the beer, the idea that this is the only thing Anheuser-Busch has produced all year besides being bought out by Belgian InBev company and the pure lack of creativity behind the actual product and it's marketing campaign. I also think the "last" new thing from Budweiser was Budweiser Select; a grown-up, fancy version of regular Budweiser and I've only seen the boys on "Entourage" drinking them in those sneaky product placement parts of the show which happens to be every other scene. This is supposed to be a fun, summertime beer for anyone on a modest budget. Unfortunately in the end it fails to live up to that because although one may be fine, multiple in a row may be a little daunting.